Search Engine Optimization is a valuable service that provides users with relevant and useful information based on keywords they typed in on search engines. Although Google remains the most prominent search engine in the world, many other search engines still intake droves of web traffic including Youtube. However, an essential search engine regarding generating profits for companies & individuals is Amazon. Learning how to optimize your products for Amazon users will increase your brand exposure and revenue.
Clear and Concise Imagery
Amazon, much like most eCommerce platforms, relies heavily on pictures and detailed descriptions of the products being sold. Without pictures, a consumer may not know what they are buying, and this contributes to an increased bounce rate on those pages. Amazon places a high priority on products with an abundance of high-quality photos showcasing the entirety of the product. Amazon will not consider ranking you at all if you do not supply at least one image that is 1000 pixels x 1000 pixels which allow shoppers on Amazon to hover over the item and inspect it intently.
Amazon is similar to Google in the fact that they rely on reviews to help determine the positional ranking of their products. While Google takes into consideration Google My Business reviews, Amazon uses their internal reviewing system to help consumers get a better overall reception of the product and if it is worth the purchase. This is critical in ranking determinations because there are many other companies on Amazon selling the same/similar products and Amazon wants consumers to have to do the most minimal amount of searching to find the products they want.
Cost of the Product
It is a well-known fact that the more products you sell on Amazon, the better chance you have of climbing the ranks of Amazon’s SERPs which creates competition amongst sellers on Amazon that have everyday items to sell. For example, if you are a company that sells baby clothes, you must be creative in your pricing to ensure, that while you still make a profit, which you are attractive to users because of your asking price. However, this determination is not the be-all and end-all to your ranking on Amazon. If you have competition with a higher star rating, but your score is still very respectable with positive reviews, you will even rank alongside your competition because your price point is very alluring and users are consistently looking for the best possible bargain.
Amazon is quickly becoming the leader in the world of eCommerce with thousands of new products listed every day. To ensure you are maximizing your visibility and attractiveness to prospective consumers you must study the marketplace and learn to cater to specific demographics and be creative with pricing. At Clear Com Media, our teams of SEO experts understand what it takes to be successful in the Amazon marketplace. For more information on how we can help you, contact Clear Com Media today!