Link building is a critical component of any SEO campaign, regardless of how many other SEO elements are present on your website (blog posts, keyword strategies, user-friendly browsing experience), link-building still remains the most beneficial SEO practice available to website owners. Here are some tips for any website owner that wishes to see optimal results in a reasonable amount of time:

Target Links To Solution Web Pages

Scouting websites that may fit in with your link building strategy can be frustrating and time-consuming, especially on product pages. Product pages are typically highly competitive for links which can be extremely disheartening for SEOs. Product pages are popular because they are direct links to revenue-generating merchandise, instead, focus building links to solution web pages. Other than shopping, most users on Google are looking for relevant information to help them solve problems they are experiencing. Try and gain links to pages that provide answers to common problems & questions that relate to your industry and the products or services you offer. Understanding your target audience includes being mindful of potential issues that your audience faces and common questions that they will be researching in hopes that they find your website. Create specialized content specifically for inquiries that your audience is searching for will be lucrative for hosting websites to have on their websites, which will create link building opportunities for you in the future.

Ensure You Produce Useful Content

Viral content is extremely popular on the Internet, due to the rise of users on social media platforms like Facebook and Twitter. Websites that feed of viral Internet sensations may see a spike in organic traffic, however, it will not be sustained traffic as viral postings are generally only popular for a month or less. Useful & relevant content continues to be shared on the Internet because instead of it trying to evoke insignificant emotions and reactions, it works to provide insight and assistance to individuals looking for information. It is a critical component for SEO and link-building that you focus on the quality of your links; detail-oriented, insightful, and creative content is challenging to create which is why so many websites rely on viral sensations to help gain clicks and traffic. Put effort into your blogs, podcasts, and infographics to entice hosting websites to build a relationship with you. In due time, the latest viral or click-bait content will fall out-of-date and out of popularity which is why you must create content that will last. Focus on what it is important to your consumers and will continue to be important for your consumers today and tomorrow.

Build Relationships or Engage in Outreaching

Many forget that behind the trusted hosting websites, there is a human being operating and monitoring all that goes on their website. Relationship building remains an essential method in harnessing links to websites that your consumers are interested in. It can be a time-consuming venture to make friends with other website owners, but in this industry, it can make the difference between attracting a new customer or losing potential business. We recommend that you take the initiative and attend in-person, events, conferences, and highly-touted individuals within your industry and build a friendship with people that can help you. Provide your assistance to them; inform them that you are looking for potential guest posts as well and try and establish a reciprocal relationship, where two parties are helping each other out. Show your interest in their works and listen to them and the vision for their company and how you can help them in their journey; displaying an interest in someone else’s business demonstrates leadership and respect which many link building partners look for.

Another valuable SEO tactic to gain inbound links is to be inquisitive and reach out the owners of industry-related websites. Rejection is a natural part of life and the sooner that you’re comfortable with it, the sooner you will find acceptance with it and not take it personally. In the business of link-building, you will be rejected more than you will be accepted. Keep trying and keep reaching out to related industries because eventually someone will accept your guest post and it could be the beginning of a wonderful partnership.

Article Written by David Joy

David Joy is an SEO Copywriter and has been working in the digital field since 2012. He graduated from the University of Windsor with honors in Communication Media & Film.