As technology improves and advances so does the consumption habits of tech users. Print media has taken a hit in terms of its prominence in modern society because it requires much more effort to read an entire newspaper, book or blog than it does to have it read to them. Laziness is the incorrect term to describe the shift in media consumption; it’s simply that media users have gravitated towards a more convenient way to intake different types of information and entertainment. Sociological developments may be the most important trends for companies to look out for because they determine the path that customers will be heading down to consume new products and services. Podcasts have become an incredibly popular medium for virtually every industry; you can find podcasts on cars, homes, entertainment, comedy… there are even podcasts on how to host better podcasts. Whether consumers are listening to podcasts on their commute to work or school, during their workouts, or while cleaning their home; there are so many people listening to podcasts throughout the day. Without a podcast, you may miss out on an entire audience of listeners that are interested in whatever you are selling. In order to host a successful podcast there are a few integral components that must be present; here are a few ways you can utilize podcasts to help improve your SEO and ultimately build credibility and establish authority for your company within your industry.

Ensure Your Website Is Built For Podcasts

Podcasts are an intuitive way to build a following, have people intake your content, and listen to your ideas; however, all of that content would be wasted if your website is not designed in a way that highlights each individual episode of your podcast. You wouldn’t post all of your daily blogs on the same page, and you shouldn’t do that for podcasts. Podcasts deserve their own specialized page which has been uniquely designed for the content within the podcast. Creating a page for each episode allows company owners to share new episodes with more accessibility and helps search engine users to find more relevant content faster. Search engines determine a website’s ranking based on the speed in which users access exactly what they’ve requested; individual pages per podcast will increase the amount of organic traffic to your website and will help improve your ranking for each new podcast that you create.

Focus On Website Appearance

Usability is a key ranking factor for websites looking to improve their SEO. A website, first and foremost, must be mobile-friendly and responsive to different screens (tablets, cell phones, laptops, etc). Secondly, the website must display the podcast so that it is accessible and playable all within the same screen. Users don’t want to open multiple tabs on their phones or computers while trying to play a podcast; you may notice a significant bounce rate if you have various pop ups that display when a user attempts to play a podcast track. Establishing your credibility as a leader in your industry relies heavily on how you appear to the general public. A website that neglects routine maintenance and lacks a visually intriguing website will be looked upon by anybody as a website that doesn’t care about the user’s experience. Dedicate time to the design of each page you create for your podcasts. Make your website a breeze to navigate through, and you will notice people are returning for your high-quality content. Implement proper keywords throughout the website, including your headings and meta descriptions. Although meta descriptions play less of a ranking factor for ranking position, it will still inform the user of the content that you have created which may influence a visitor to come to your website.

Do Your Research

When brainstorming content for your newest podcast episode, be sure that you conduct thorough research on the topics that you will be divulging. Much like a blog, if you do not create content that consumers will find pertinent or interesting, then it will most likely lose traction amongst your audience. Ensure that when you are creating content for your podcast that you understand people may not want to listen to 1-2 hours worth of discussion; if you can condense the material so that your podcast does not run over 25-30 minutes, you will notice that more people will stay to finish the podcast. It is critical that you keep the flow of conversation going throughout the duration of the podcast; things such as abrupt pauses and interruptions may impact the listener’s ability to follow along. Since search engines cannot listen to videos and decode what is being said, it is important to implement your podcast with captions and hashtags. Depending on the topic of conversation you may wish to use a hashtag that would be highly searched; for example, if your podcast revolved around humour and jokes you may wish to put “#comedy” before the title to provide insight of what your podcast is about. All of these tips should improve the number of clicks you receive and hopefully improve the amount of time a listener spends on your website.

Be Sure To Share Podcasts Over Social Media

Social media has become the equivalent to reading the morning newspaper to receive daily updates on virtually everything. Individuals with friends on Facebook and Twitter will read the news that their friends have shared. Social media plays an integral role in helping improve SEO metrics. Through the use of hashtags on Facebook and Twitter, you can spread your creations across the Internet, permitting millions of different users to consume your content. This also provides you with the opportunity to grow your brand and allow your friends & family to share your messages; this is an effective way to help expand your target audience and create new consumers.

Create Videos For Youtube

Successful podcasts go above and beyond expectations. While hearing or listening to a podcast may do just fine for some, humans are visual creatures and prefer having both video and audio while listening to a podcast. Investing in quality podcasting material may make the difference between attracting new viewers or losing them. An investment in your company is worthwhile if you plan on creating high-quality podcasts as it helps establish that you are a reputable company that has extensive knowledge of your industry and products. Proceed by posting your podcast video on Youtube; the largest video streaming website in the world. Since so many people use Youtube on a daily basis, incorporating your podcasts along with links to your website can play a massive role in cementing a prolific SEO campaign.

Article Written by David Joy

David Joy is an SEO Copywriter and has been working in the digital field since 2012. He graduated from the University of Windsor with honors in Communication Media & Film.