Much like any other business, being an SEO expert requires patience and an acceptance that you will not know everything immediately. There will be moments where you feel you are unstoppable and that you were meant to do this job, and then there will be times where you’ll question every life decision that led to you doing SEO as a career. The following challenges can be overcome with a heavy dose of hard work, determination and perseverance.

Rankings Plunge

An SEO professional’s job is never complete; even if they have helped a client reach the top position on Google for high-volume keywords, an SEO professional must keep up to date with the current ranking as not to risk a sudden plummet. However, it happens more often than not, that an industry rival begins to dedicate more money and time into SEO services and your rankings start to drop. Another possible reason for a rankings plunge could be that the client made administrative changes without informing the SEO expert responsible for the website, and therefore was not optimized for SEO purposes. Communication with your client and observation on the competition are vital in maintaining a high search ranking.

Maintaining Updates On Algorithmic Changes

Being a professional requires research in your field and stay up to date with industry changes, regardless of your job and your industry. For an SEO professional, they must learn to stay up to date with minimal and significant changes that Google makes to their algorithm which determines where websites rank and why they rank. Google can drop current indexations based speed, lack of extensive optimization and many other factors. Significant changes to their algorithm present the largest possible risk of losing your indexation, so as an SEO professional it is imperative to check consistently for minor changes and be prepared for significant algorithm rollouts.

Offering Additional Services Without Knowledgeable Background

As an SEO professional, you understand that the entirety of a company’s online accounts plays into how successful their SEO campaign is; this includes the functionality of the company website, the social media accounts that are linked to the company and additional services such as live chat. The key to being a successful SEO expert is to focus on what you are good at and not to dabble in things which you are not well-versed. If you comprehend the components of running a promising SEO campaign, devote your time & energy into that. Often, SEO professionals will attempt to overhaul everything for a company which leads to a burden of responsibilities which cannot be operated with extreme precision; this can have adverse effects on an SEO campaign. In short, stick with what you know but never be afraid to learn.

To be the best, you must outdo the rest. Be prepared for obstacles and be confident in your abilities that you can overcome challenges, and you will begin to reap SEO success. If you have questions about SEO services or would like to know more about the benefits of it, contact Clear Com Media today!

Article Written by David Joy

David Joy is an SEO Copywriter and has been working in the digital field since 2012. He graduated from the University of Windsor with honors in Communication Media & Film.