Search Engines determine your website’s subject matter through the examination of keywords. An extensive analysis of popular keywords relating to your region and industry must be administered before you can author blog posts.


A key focus in copywriting for SEO is that you are not merely writing to be noticed by search engines, but for the users visiting your website. Implementing popular keywords in your blogs can be tough to do linguistically; however, it is essential to ensure SEO success. Search engines value unique content that users want to read; therefore, creating content that is thought-provoking and utilizes a moderate amount of keywords is conducive for SEO prosperity.

Relevant Content

Crafting a blog post must be a balance between prioritizing keywords and ensuring the content is relevant and useful for visitors to your website. Search engine algorithms are continually evolving to expose material that was written for malicious purposes, which includes blogs written with the sole intention to deceive search engines for higher rankings. If caught, search engines can implement penalties upon you like blacklisting, which would remove you from all organic search results.

Placement of Keywords

When you begin crafting content for SEO, it is important to remember that keyword stuffing is bad practice and to be careful in your placement of keywords. If you feel you may be overusing keywords, it is okay to use a thesaurus and utilize relevant synonyms.

Split Content Into Condensed Paragraphs

Dividing your blogs segments into smaller paragraphs improves readability and the overall tone of your post. When large paragraphs are present, many readers tend to skim the section which means your writing is going to waste. Be concise and to-the-point to maximize the blog’s effectiveness.

Utilize Bullet Points and Numbers

Often, readers will not stay to read the entirety of your blog. To maximize the performance of your blog, start using bullet points or numbers. This is an easy way of getting straight to your point while avoiding big and long paragraphs.

Create Subheads

The use of subheadings makes it easier for the reader to find what they were looking for when they opened your blog. Subheadings allow you to use popular keywords as subhead titles so you may adequately optimize your post.

Anchor Text

Anchor text is an invaluable component for SEO success. The use of hyperlinks in your text helps Google decipher which pages are interwoven in terms of relevant content. It is essential to explain to the reader why a hyperlink is being used because if the hyperlink leads them to a random and unhelpful page, you may lose the confidence of your reader and they may never reread your posts.

Keep The Content Fresh, Don’t Be Repetitive

Repetition is the downfall of many bloggers because they assume that if they rehash the same information, multiple times, the reader will finally take that information seriously. Repeating the same information throughout a blog can annoy your reader, and they may feel as though they won’t learn anything new if they continue reading your blog. Stay fresh, stay exciting and keep your readers interested.


Use pictures to keep people engaged and capture their attention. A general rule of thumb is to use a picture every 300 words.


Grammar and punctuation mistakes are common, even amongst the most elegant writers. Although you may feel that you wrote a perfect blog, re-read it two or three times and ensure that it is written coherently. You are writing for the readers on your website, not for yourself, so be sure that your readers can understand your writing. You may also find while copyediting that the content of your blog is dry or stagnant; revising your work provides you with the opportunity to invigorate your post with compelling content.

Article Written by David Joy

David Joy is an SEO Copywriter and has been working in the digital field since 2012. He graduated from the University of Windsor with honors in Communication Media & Film.